Caregiver advisory · Lower Mainland BC

Practical, lived-experience guidance for working caregivers — from someone who has been there.

A founder-led advisory practice for the working professionals quietly managing a loved one's care while keeping their job.

Ask Samantha Speaker enquiry →

Brand kit

How Samantha Scholefield feels.

Logo

Samantha
Scholefield

Wordmark only · Source Serif 4

Founder wordmark — photography is the visual centrepiece.

Typography

Heading · Source Serif 4

Steady hands.
Clear next steps.

Body · Inter

The work of caregiving is rarely loud. It happens between meetings, on the phone with the bank, and in the quiet evenings after a long day. Good guidance fits that rhythm.

Colour

Warm Charcoal
Primary
#2A2724
Soft Stone
Primary-light
#E5DDD2
Burnt Sienna
Secondary / Accent
#B5532E
Linen
Background
#FAF6F0
Editorial Grey
Muted text
#6E665C
Ink
Text
#15110E

Signature features

Tools that fit a working caregiver's day.

Each Samantha Scholefield engagement is supported by purpose-built tools that do real work between sessions. They run in your browser, respect your privacy, and produce something you can act on.

"Ask Samantha" Intake

A structured situation-capture form that doubles as the lead funnel — replaces a generic contact form with something that already begins the work.

Coming with the build →

Speaker Booking Flow

A separate path for organizations booking Samantha to speak, including a downloadable speaker one-pager and media kit.

Coming with the build →

Testimonial Wall

Pull-quotes from prior speaking events and advisory clients, presented editorially rather than as a marketing carousel.

Coming with the build →

The work

“You should not have to take a vacation day to register a Power of Attorney at the bank.”

— Samantha Scholefield

The thinking behind this concept

Why Samantha Scholefield.

Posture: Samantha is the brand. The site leverages her speaking history, her workforce-research credibility, and three years of lived POA experience. Most personal, most defensible against agency commodification.
When it fits: Best if Samantha intends to remain the practitioner indefinitely and if speaking, writing, and media are going to drive the funnel alongside one-on-one advisory.
Tagline: Practical, lived-experience guidance for working caregivers — from someone who has been there.
Positioning: A founder-led advisory practice for the working professionals quietly managing a loved one's care while keeping their job.