01
Care Pathway Mapper
Interactive flow that takes your situation — newly named POA, hospital discharge looming, suspected decline — and returns a tailored next-three-steps plan.
Coming with the build →
Caregiver advisory · Lower Mainland BC
An impartial guide for working families navigating senior care in BC.
Independent advisory for the working professionals coordinating care, paperwork, and decisions for a loved one in British Columbia.
Brand kit
How Care Compass BC feels.
Logo
Primary, alternate, and dark-bg lockups.
Typography
Heading · Lora
Steady hands.
Clear next steps.
Body · Manrope
The work of caregiving is rarely loud. It happens between meetings, on the phone with the bank, and in the quiet evenings after a long day. Good guidance fits that rhythm.
Colour
Deep Navy
Primary
#1A2A44Slate Mist
Primary-light
#D6DCE5Sage Trust
Secondary
#7C9A82North Star
Accent (CTA)
#C99A3FOff-White
Background
#F8F4EEInk
Text
#15212F
Signature features
Tools that fit a working caregiver's day.
Each Care Compass BC engagement is supported by purpose-built tools that do real work between sessions. They run in your browser, respect your privacy, and produce something you can act on.
02
BC Senior Services Directory
A curated, filterable directory of partner organizations across the province, sorted by region and service category.
Coming with the build →
03
Decision Coordinator Intake
A structured situation-capture form that produces a personalized checklist and shared summary for your family or care team.
Coming with the build →
The work
“You should not have to take a vacation day to register a Power of Attorney at the bank.”
— Samantha Scholefield
The thinking behind this concept
Why Care Compass BC.
- Posture
- Institutionally credible without being cold. The compass metaphor positions Samantha as wayfinder rather than sage — closer to a professional services firm than a counsellor.
- When it fits
- Best if professional referrals — from elder-law firms, clinicians, financial advisors — are the primary growth lever. The brand mirrors the visual language those partners are comfortable referring into.
- Tagline
An impartial guide for working families navigating senior care in BC.
- Positioning
- Independent advisory for the working professionals coordinating care, paperwork, and decisions for a loved one in British Columbia.