01
POA Readiness Checklist
A guided walkthrough that produces a personalized PDF of next steps for someone newly named Power of Attorney in BC.
Coming with the build →
Caregiver advisory · Lower Mainland BC
Steady guidance for working caregivers walking the dementia path.
A practical sounding board for working professionals who have suddenly become Power of Attorney for someone they love.
Brand kit
How Rosemary & Oak feels.
Logo
Primary, alternate, and dark-bg lockups.
Typography
Heading · Fraunces
Steady hands.
Clear next steps.
Body · Inter
The work of caregiving is rarely loud. It happens between meetings, on the phone with the bank, and in the quiet evenings after a long day. Good guidance fits that rhythm.
Colour
Rosemary
Primary
#3B5A4ASage Mist
Primary-light
#C8D3C3Aged Oak
Secondary
#5A4634Terracotta
Accent (CTA)
#C66A3AParchment
Background
#F5EFE3Charcoal
Text
#1F1B17
Signature features
Tools that fit a working caregiver's day.
Each Rosemary & Oak engagement is supported by purpose-built tools that do real work between sessions. They run in your browser, respect your privacy, and produce something you can act on.
02
Care-Hour Tracker
A private, browser-only tool to log caregiving hours by category — admin, medical, financial — for awareness and tax records.
Coming with the build →
03
Money-Leak Audit
A short questionnaire that surfaces common subscription, billing, and bank-fee leaks in a dementia-care situation.
Coming with the build →
The work
“You should not have to take a vacation day to register a Power of Attorney at the bank.”
— Samantha Scholefield
The thinking behind this concept
Why Rosemary & Oak.
- Posture
- Warm authority. Symbolically rich — rosemary for remembrance, oak for wisdom and age. The brand carries the meaning so Samantha does not have to over-explain.
- When it fits
- Best if the practice will continue past Samantha — if she would ever bring on a second practitioner, license materials, or sell the business. The brand stands on its own without her name on the door.
- Tagline
Steady guidance for working caregivers walking the dementia path.
- Positioning
- A practical sounding board for working professionals who have suddenly become Power of Attorney for someone they love.